Question

How I can create a custom audience of people who bought a specific product?  

Answer 1

Refine by content id

Comments

@deodar ☝️right answer

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@deodar Thanks man  

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@deodar content ID you meant Ad posting ID Right ?  

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@conservatory nope

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@conservatory it’s the “product Id. ” Install pixel helper and you’ll see it on the PDP

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@deodar Thanks mate I’ll have a look

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@deodar what did you mean PDP lol?  

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@conservatory product page

Answer 2

It was your product? If yes retarget. Do you have a website with pixle instaled?  

Comments

Yes I've pixel installed

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I want to create lookalike of people having interest in my specific product

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@fiat If you want to target people that already had seen your Ad or already had bought from you its simple , you have to engage with them, retarget them

Answer 3

Use your customer list from your CRM.  

Answer 4

Upload the details of those who bought the particular product. You can create a lookalike audience based on them.  

Comments

Any other way?  

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@fiat yes custom pixel events.  

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@uranyl But I have multiple products How I can create using custom events? Let me try to do it using urls

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@fiat Use content id

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@fiat you may need the help of a developer if you don't know how to set up JS events

Answer 5

When creating the custome audience "Refine by" especific URL

Comments

This will work if there is a "thank you page" if JavaScript is used, you need to create a special conversion and configure the event. In this case, you can start the company for conversion and use look-alike

Answer 6

If you’ve had your Facebook pixel installed on your site, you should be able to retarget these people. To create a custom audience for retargeting, go to your business settings, click on Audience, then click on create custom audience, choose your website as the source, when you hover over the options, choose “include” people who have purchased from your site - these events should be set properly; the add to cart, initiated purchase, initiated checkout etc. After creating this audience, use them as your audience on your ad sets.  

Comments

I understand the whole process but I've multiple products from multiple niches, I want to target people who bought a specific product.  

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@fiat listen to @deodar

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@mcneil Got it. Thanks ❤️

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@fiat then you’re going to have to set specific parameters on each product URL

Answer 7

If you need help, you can write to me in a message, I will help with the settings

Comments

@epigenous sure

Answer 8

Use content ID when creating an audience

Answer 9

Happy to help if you still need help. Lots of ways to do this based on your needs/platform