+4 votes
by (370 points)
What are some smart ways of improving Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking, without testing 100s of ads?  
What are some smart ways of improving Quality Ranking, Engagement Rate Ranking and Conversion Rate R

1 Answer

+4 votes
by (10.8k points)
 
Best answer
Delivering the right message to the right person at the right time.  
by (370 points)
@appel How would you translate that into practice? I keep optimizing based on cost per conversion. So for example I excluded People over 65 because Cost per Conversion was too high. I’ve done the same with placements, but it doesn’t seem to affect CPM.  
by (10.8k points)
You’ve answered your own question there. You’re too busy thinking about what your optimising and whah placements you’re using but you haven’t mentioned whah you’re doing about your creative and messaging?  
by (7.8k points)
More marketing, less "media-buying. "
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