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What are some smart ways of improving Quality...
What are some smart ways of improving Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking, without testing 100s of ads?
+4
votes
asked
May 14, 2020
by
lael35240
(
370
points)
What are some smart ways of improving Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking, without testing 100s of ads?
engagement
conversion
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1
Answer
+4
votes
answered
May 14, 2020
by
appel
(
10.8k
points)
Best answer
Delivering the right message to the right person at the right time.
commented
May 14, 2020
by
lael35240
(
370
points)
@
appel
How would you translate that into practice? I keep optimizing based on cost per conversion. So for example I excluded People over 65 because Cost per Conversion was too high. I’ve done the same with placements, but it doesn’t seem to affect CPM.
commented
May 14, 2020
by
appel
(
10.8k
points)
You’ve answered your own question there. You’re too busy thinking about what your optimising and whah placements you’re using but you haven’t mentioned whah you’re doing about your creative and messaging?
commented
May 14, 2020
by
deodar
(
7.8k
points)
More marketing, less "media-buying. "
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