Question

Has Facebook's Audience Expansion at the lower end of the funnel killed the need for LAL audiences? Discuss.  

Answer 1

Why do you say that? Serious question.  

Comments

@vilify In literal terms. An expanded audience is a LAL lower down the funnel. For example, you run a retargeting campaign for top 5% web visitors but your audience is only 2000 people. With expanding audience selected the campaign still spends and converts. FB are using a LAL audience for expanded audiences. I'm also seeing a comeback for interest targeting. And you don't need LALs as much if you broad target. Which is the norm right now.  

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@ilonailonka64210 - I agree with the interest broad targeting. I get better results from that vs LLA. But never get a whole lot out of expansion.