Question

Qustion about Google seach campaign and audiences. what exactly the meaning of settin an "in market" audiences for specfic search campain?  

Answer 1

It allows advertisers to target users who are actively searching for products at a time when they are ready and willing to buy them I'll give you an example. You sell Sneakers for a living so if you use In-Market audience "Clothing" or "Apparel and Accessories" (Can't remember the names off the top of my head) Although I wouldn't personally use this setting for search campaigns, It will work better as a display campaign.  

Comments

Ok first, thank you. For display campaign i understand. but what happednd if someone who didnt search for clothing yet and not maching this in market audinces, search for my service? he will see my ad or not?  

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Yeah, someone who doesn't fall into that category but actively looking for you, they will see your ad.  

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Thanks bro, so. there is actually no benefits of using that custom audience at all right?  

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No worries bro. I think it entirely depends on your product. I work for a SAAS company and it actually gets a decent amount of leads when I use Custom Intent audiences for display.  

Answer 2

If your keyword already qualifies your audience, you don't need to add In-Market audiences. But if your keyword has multiple meanings or markets, then qualifying your audience is a great tool. Example: Keyword: 2020 Honda. The keyword qualifies the audience. You *don't* need to use audience targeting for "in market for cars. " Keyword: Trust Deeds. This keyword could be used by lenders or borrowers. Use In-Market audiences to adjust bids or exclude irrelevant clicks. Of course, YMMV, but this is how you can generally approach it.