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Has anyone run campaigns in a language they are...
Has anyone run campaigns in a language they are not proficient in?
+9
votes
asked
May 13, 2020
by
gybe4
(
310
points)
Has anyone run campaigns in a language they are not proficient in? For example French. I do not know French, and I want to run ads in France to Frech people for French service. I will be receiving some help from a French speaker for writing the ads and selecting keywords. Do you think it would work overall or it will be next to impossible?
campaigns
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8
Answers
+7
votes
answered
May 13, 2020
by
overlie3737
(
9.1k
points)
Best answer
I am not a fan of this because you won't be able to do the most important task on search: deciding which search terms to keep and which to exclude.
commented
May 13, 2020
by
gybe4
(
310
points)
@
overlie3737
yes that is the main concern.
commented
May 13, 2020
by
prowel
(
1.4k
points)
@
overlie3737
you have translation services that help as well as conversion pixels
commented
May 13, 2020
by
overlie3737
(
9.1k
points)
@
prowel
you are correct. Let me rephrase: The most important and time consuming task in Google Ads becomes much more tedious. I can see how translators can help you with consumer products but on a service campaign you need to know the language to define the little language idioms that could make or break your account. @
gybe4
my suggestion is that it's not worth it to actively manage the campaigns it could be worth a shot to consult them.
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+7
votes
answered
May 13, 2020
by
rana342
(
410
points)
The landing Page should bei in the same language as the ads or you waste a lot of money.
commented
May 13, 2020
by
gybe4
(
310
points)
@
rana342
they are
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+6
votes
answered
May 13, 2020
by
sambo
(
12.2k
points)
I do this with Spanish. My clients help me with writing
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+1
vote
answered
May 13, 2020
by
cowper
(
7.4k
points)
this is what you want if you don't have someone to translate sheets of terms for you :) not perfect of course but helpful
https://support.google.com/docs/ans...en-GB
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+7
votes
answered
May 13, 2020
by
wolsky327
(
4.8k
points)
I've done it a lot. Can work even though its obviously better if you speak the language
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+2
votes
answered
May 13, 2020
by
rana342
(
410
points)
Deepl. com/en/translator ist way better than google translate
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+4
votes
answered
May 13, 2020
by
crashing67734
(
820
points)
If your client wants you to do this, then there needs to be understanding of additional costs related to initial ad copy & keyword translation, and then ongoing SQRs translations so you can optimise the account over time.
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+8
votes
answered
May 15, 2020
by
latchstring
(
930
points)
Can do if you have someone to check things and make corrections. We ran campaigns in French and Danish with the client helping us on things.
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