Question

Campaign Structure Question: I have 2 main job types I'm promoting: - New Windows - New Doors Within those main categories there are about 12 window sub categories (e. g. Bow windows, Sliding Sash windows etc) and about 10 door sub categories (uPVC doors, Sliding Patio doors erc) that we sell. This is a new business, so I want to send an even amount of traffic to each sub category so I can see how the different landing pages convert, so this is what I'm wondering. Is it better to use those sub categories as the main campaigns, but set a low daily budget e. g £10-15/day (I have to set a relatively low daily budget because it'd just be too expensive otherwise) Or is it better to make the sub categories the ad groups, and set a higher budget at the campaign level, having just 2 main campaigns at around £200-300/day. Will it make any difference? I don't want Google deciding where to allocate all the money, in case they put all the budget into one job type and another doesn't get represented properly. I'm just a bit worried that if they were 25 individual campaigns, it's a very low daily budget and Google may not position them well and they'd end up getting no clicks. However, I'm equally aware that some sub categories have a much higher search volume, but aren't as profitable for our business as other sub categories which have a much lower search volume. so if they were all in one campaign Google will probably allocate the adspend to the higher searched job type. Any thoughts would be good to hear. Thanks

Answer 1

Have 2 campaigns. 1 for windows and 1 for doors. Have different ad groups within the campaign for your subcategories.  

Comments

@minacious cheers man

Answer 2

If you want to test the ads themselves you’ll need to have the subcategories separated. With budget constraints you may have to test multiple small groups instead of all of them at once. Then take top performers and put them against each other in another test. But volume is key for accurate data. I expect your CPC for those products aren’t low so you may have to have fewer ads running simultaneously than you would like. Or for longer periods to collect enough data. But you can test product response via a/b landing page testers. Then you can just focus on making cheaper/higher converting ads that drive traffic equally to your selected products. Of course that would have to be more generic search terms.  

Comments

@jacobite89139 Good suggestion. It's most likely the route I'll have to take considering the budget. Thanks man