Ok so you need to be targeting people looking for anti-aging treatments, RF Skin treatments, Skin Tightening, Skin Resurfacing, etc. Basically, you need more generic terms for the treatments someone will actually be searching for. I've never even heard of Indiba and I've been working with med spas for years and been to a number of tradeshows haha. The likelihood of someone specifically searching for that vs. the symptoms it treats is low. Unless it's a known brand over there. I would build a dedicated landing page for each symptom you're targeting, have before and afters, a testimonial or two, and an offer. Obviously, a contact form and phone number can be tracked as well. I do have a client that offers skin tightening treatments and I can tell you that traffic for that type of service specifically is low in comparison to creams and stuff like that often used to treat the same symptoms so it can definitely be a challenge getting a good lead cost. FB might be a better route to go since you can show the treatment and everything and give people more insight.