+6 votes
by (250 points)
Hey everybody, Anybody here running search campaigns for Spas, beauty and/or wellness? Got a client. Tried a few things but leads are not coming in. Perhaps somebody can share some knowledge. Market is Spain so no worries about increasing your competition ;)
Hey everybody, Anybody here running search campaigns for Spas, beauty and/or wellness?

4 Answers

+10 votes
by (8.7k points)
 
Best answer
Ran similar ads b4. but client eventually wanted full control. spa / massage near me or branch location keywords
+7 votes
by (10.3k points)
Xander Tango does well on Facebook. Talk to him.  
+3 votes
by (1.6k points)
We've always run landing pages with an offer of some sort for the given service. Works fine. What service are you trying to advertise specifically?  
by (250 points)
@guitar48 thanks for jumping in, Frank. The product is called Indiba Deep Care. Skin care, rejuvenation treatment.  
by (1.6k points)
Ok so you need to be targeting people looking for anti-aging treatments, RF Skin treatments, Skin Tightening, Skin Resurfacing, etc. Basically, you need more generic terms for the treatments someone will actually be searching for. I've never even heard of Indiba and I've been working with med spas for years and been to a number of tradeshows haha. The likelihood of someone specifically searching for that vs. the symptoms it treats is low. Unless it's a known brand over there. I would build a dedicated landing page for each symptom you're targeting, have before and afters, a testimonial or two, and an offer. Obviously, a contact form and phone number can be tracked as well. I do have a client that offers skin tightening treatments and I can tell you that traffic for that type of service specifically is low in comparison to creams and stuff like that often used to treat the same symptoms so it can definitely be a challenge getting a good lead cost. FB might be a better route to go since you can show the treatment and everything and give people more insight.  
by (250 points)
@guitar48 this is great, Frank. Thanks so much. I have gotten 60 clicks in the past two days, and no conversions. It is fairly known here in Spain, but granted that the volume is not that big. I’ll think about your suggestion and test a new landing page for “skin rejuvenation” or something with more volume
by (1.6k points)
Try out a lot of different terms and see what's getting CTR and build specific pages from there if you're looking to save time. Skin Tightening, Skin Rejuvenation, RF Skin Treatment, Skin Resurfacing, Anti-Aging Skin Treatment, Skin Treatment, etc. etc.  
by (250 points)
@guitar48 odd thing is that the CTR is quite good, but they don’t convert. I might try again with an offer, which is missing right now. But I’ll take you up on your advice.  
by (1.6k points)
Well, depending on what your terms are, they may be expecting something like a cream and then leaving when they see its a medical treatment. What's the time on page look like and bounce rate?  
+4 votes
by (1.9k points)
I've been monitoring the space for about a year. PM me the website, @poodle
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