Question

Quick question guys.  Need to make a proposal for a client who needs to advertise their video on Youtube.Quick question guys. Need to make a proposal for a client who needs to advertise their video on Youtube. What are the things or metrics i should mention in their proposal? Any help/samples would be appreciated.  

Answer 1

What are their goals for the video?  

Comments

@latham views and awareness.  

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@zanezaneski I'd talk to them about the number of views they expect and what their budget is for those views.  

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@zanezaneski I'd create KPI's around their goals. I dislike campaigns with no sales attached to them though because people pay and get nothing back from their spend.  

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@latham yeah i agree. However this is what the client wants. Is there any way to forecast number of views if i have the budget and location set?  

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@zanezaneski not really,  

Answer 2

I'm not an adwords or Youtube guy, but for Facebook you can create a sample campaign that'll show estimated reach. Perhaps there is something like this?