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Pros and cons of using Enhanced CPC for Shopping Ads?

+2 votes
by (270 points)
Pros and cons of using Enhanced CPC for Shopping Ads? Should I be using Enhanced CPC for my shopping ads?  
Pros and cons of using Enhanced CPC for Shopping Ads?

2 Answers

+2 votes
by (1.2k points)
 
Best answer
ECPC automatically adjusts your bids when Google deems that a conversion is likey to happen. Whilst this can help you to achieve more conversions, it removes the control you have over bidding and risks increasing your CPA.  
+4 votes
by (650 points)
Yes you can with the 'optimise for conversion value' setting.  
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Pros and cons of using Enhanced CPC for Shopping Ads?
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