Question

Pros and cons of using Enhanced CPC for Shopping Ads? Should I be using Enhanced CPC for my shopping ads?  

Answer 1

I would say try it for yourself and check it for your own products, that is the best way

Comments

You can always do a A/B test on a campaign or adgroup. Google will allow you to do this on bid types. I have heard very mixed reports on the success. Testing is the only way you will know for sure if it works for you since every business is different.  

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@essential how do you run an a/b test on a shopping campaign, i am very curios.  

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@knoll70195 Sorry, I don't have much experience in shopping campaigns. I mostly do lead generation.  

Answer 2

No. just another way google ads tries to steal/waste your budget

Comments

@justiciable mostly yes

Answer 3

Pros: you may see an increase in conversion rate. Cons: you WON’T see an increase in conversion rate. You WILL see an increase in click cost and cost conv.