Is traffic sculpting still as necessary? It just seems to be busy work that a decent AI should be able to sort out for us. (Like applying a negative kw from one ad group to force into another ad group- so your bidding data is organized) AI is perfect for this kind of task. I just want to make sure that particular is still current and relevant. I know some of the videos are before g-ads major changes last year. I guess I want to understand what AI is bringing to the party
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