Question

I have 2 adgroups.  One is for broad match.I have 2 adgroups. One is for broad match. The other is for modified broad match. I'm getting too much of the traffic going into the broad match keywords when I want those same search queries going into my modified broad match. I'm bidding less on the broad match but that's not enough. Is there some other approach? Should I be applying a negative phrase match to the broad match adgroup as well? Or some other method?  

Answer 1

Too much traffic shouldn't be barometer to change the match type. Look for SQ quality, it's that's aren't bringing value you can consider discard that Kwds or as per SQR you can add & modified kwds

Answer 2

Can I ask why are you not using Phrase and Exact Keywords? With that your traffic is almost guaranteed to be lower and more specific.  

Answer 3

Hi @gram5 you might need to share more detail here. Is this a campaign for a particular group of keywords, or are all your keywords put into one campaign, split into these two ad groups?  

Answer 4

Don't use broad match

Answer 5

Until you've maximised BMM keywords, dont even think about broad. If you can't make money with exact, phrase, bmm terms, you will struggle with broad.  

Answer 6

I think you have to answer yourself why do you use broad match? if it's to get awareness, too much traffic isn't a problem. If you are not looking for reaches, avoid broad match is a good idea

Answer 7

Alot of people are hating on broad match but I'm getting good results with broad match because there's alot of longtail queries where Broad is more effective than MBM. The reason why I'm using MBM as opposed to phrase/exact is because MBM is doing a better job of picking up these queries than phrase or exact match. Again, due to alot of longtail.