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I have 2 adgroups. One is for broad match.
I have 2 adgroups. One is for broad match.
+7
votes
asked
May 5, 2020
by
gram5
(
340
points)
I have 2 adgroups. One is for broad match.I have 2 adgroups. One is for broad match. The other is for modified broad match. I'm getting too much of the traffic going into the broad match keywords when I want those same search queries going into my modified broad match. I'm bidding less on the broad match but that's not enough. Is there some other approach? Should I be applying a negative phrase match to the broad match adgroup as well? Or some other method?
negative
keywords
traffic
search
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7
Answers
+6
votes
answered
May 5, 2020
by
indomitable465
(
5.1k
points)
Too much traffic shouldn't be barometer to change the match type. Look for SQ quality, it's that's aren't bringing value you can consider discard that Kwds or as per SQR you can add & modified kwds
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+5
votes
answered
May 6, 2020
by
bradleybradly7780
(
390
points)
Can I ask why are you not using Phrase and Exact Keywords? With that your traffic is almost guaranteed to be lower and more specific.
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+1
vote
answered
May 6, 2020
by
serum
(
2.4k
points)
Hi @
gram5
you might need to share more detail here. Is this a campaign for a particular group of keywords, or are all your keywords put into one campaign, split into these two ad groups?
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+3
votes
answered
May 6, 2020
by
bartholemy9
(
2k
points)
Don't use broad match
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+3
votes
answered
May 6, 2020
by
differ
(
3.1k
points)
Until you've maximised BMM keywords, dont even think about broad. If you can't make money with exact, phrase, bmm terms, you will struggle with broad.
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+5
votes
answered
May 6, 2020
by
quipster500
(
690
points)
I think you have to answer yourself why do you use broad match? if it's to get awareness, too much traffic isn't a problem. If you are not looking for reaches, avoid broad match is a good idea
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+3
votes
answered
May 6, 2020
by
gram5
(
340
points)
Alot of people are hating on broad match but I'm getting good results with broad match because there's alot of longtail queries where Broad is more effective than MBM. The reason why I'm using MBM as opposed to phrase/exact is because MBM is doing a better job of picking up these queries than phrase or exact match. Again, due to alot of longtail.
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