Question

Hi All, My company is rapidly growing and we are opening branches in different regions of the UK. We use a National phone number on the website but also list the different regional numbers. When it comes to my Google Ads should I just start a campaign targetting the entire UK? I think to keep to regional areas as I will have more control over where my data is coming from. What are your views? Many thanks in advance

Answer 1

It depends on your product but I would: Use a campaign per branch using dynamic numbers to tracks calls by campaign, source etc Separate campaigns also make it easier to identify regional competition and local dialect search characteristics

Comments

Thanks Andrew. I thought as much so I will continue with my blueprint. Also, one of my campaigns have taken a bit of a dip and I'm assuming the keyword difficulty obviously changes for keyword phrases so I will have to go back to the drawing board