Question

I have the following shopping campaign structure: generic (high priority) brand (medium) product (low). Then I have certain product groups, say ex. Tshirts, trousers, jackets. Now I want to put more focus on some of the jackets, to have them prioritized over the other jackets. How do I do this?  

Answer 1

You could use the custom labels and increase bids for the priority products. Are you currently bidding at product type/category level? Using custom labels you can split products out further.  

Comments

@shaffer588 thanks!  

Answer 2

Try some scripts  will boost your account definitely

Comments

@zucchetto5615 please tell me how?  

Answer 3

Hey this doesnt answer your question but I was wondering if you could answer mine? Is the reason why you separated out to generic brand and product for more control and data - i. e. if tshirt keywords in generic campaigns perform the best, balenciaga is the best brand performer than raising bid for balenciaga t shirts makes the most sense?  

Comments

@whooper i do like this because i bid lower on generic searches and higher on branded ones  

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@whooper but yea what you just wrote definitely makes sense, i didnt take it that step "further" yet. Im new with running this type of structure so still learning!  

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Okay was just curious! As I'm still learning as well

Answer 4

Custom labels or just segment the products into their own adgroup or campaign for more control. Will probably need a more aggressive bid to put more emphasis on those items. Make sure to exclude the products in the other product group so it doesn't overlap

Answer 5

I would go exactly opposite 1. Product bestsellers - high priority, 2. product categories - medium and 3. Everything else - low priority