Question

I love it when £50 goes down the drain . What do you think? Someone searching for “car website design” is going to hire a developer/designer? Or is looking for inspiration  

Answer 1

Which is why you should be targeting keywords with better intent. Web designer, web design estimate, web design quote, etc.  

Comments

@daughterinlaw good tips, I have other ad groups with more keywords.  

Answer 2

I take it you've used broad match.  

Comments

@quitt no, phrase match with a million negative keywords

Answer 3

Property website design and hair shop website design could be added to exact match though no?  

Answer 4

You need to use exact match or possibly broad match modifier. If it’s broad match you will be savaged

Comments

@kay4 phrase match and broad match modifier I use.  

Answer 5

Negative keyword lists are crucial. Add to it once a week, and over time, you'll waste less money.  

Comments

@hegumen doing on a daily basis.  

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This will be fixed soon, then. If you're only using exact match, you're missing out on discovery, but you do waste spend until you've swatted away a most of the negatives.  

Answer 6

Do some keyword research. Look in your search terms report, pull out the good keywords and put them into their own ad groups via a phrase or exact. Or use a keyword research tool, find some good low competition keywords and use exact or BMM

Comments

I assume you are using phrase like this “web design” I’d be more specific, longer tail.  

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@viipuri broad modified match would be good. less keyword great targetting,  

Answer 7

Car website design is most likely an inspiration search from another designer.  

Comments

@crosson ☝️ this. Don't just try to include every search that could be relevant. Think about WHO is searching it and WHY.  

Answer 8

Keywords research and negative keyword research are your friends.