Question

My Cost of Conversion went from an average of £15 to £93 yesterday. Have anyone else experienced this, is this a glitch with Google?  

Answer 1

Seems due to irrelevant clicks received

Comments

Why such a huge jump overnight?  

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You can provide access to our email finemindsindia@gmail. com . Need to analyse the campaign for accurate reason.  

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@lin74 I always dreamed to give access to my account to someone with email finemindsindia@gmail. com :) :) :)

Answer 2

Guessing you made no big changes.  

Comments

Could just be a one off. If it's still high after today let me know

Answer 3

Stop focusing on one day. Zoom out and look at a bigger dataset. You'll have shit day and good days. It's the average you gotta worry about.  

Comments

Hundreds of percent increase in cost is more than just a shit day, but hyes I get it.  

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What Collin Griffin said. The days are different. The mindset is different. When you have a trend then there is something you can worry about .  

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@raynell9 selling just make google richer has always been my dream  

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No one can ever spell my name right. Not even when it's written on the screen for them.  

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@carmelcarmela79 Sorry! It was not personal.  

Answer 4

Do you usually check your CPA daily? If not check the daily CPA over a longer time frame and I bet there are other days that have a similar high cost. You only need to worry when they become 2, 3, 4 days in a row. One day is very hard to analyse unless you have say 30+ conversions per day.  

Answer 5

Must be a trend. A single change from one day to another does not mean anything!