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My Cost of Conversion went from an average of £15 up to £93 yesterday.

+2 votes
by (970 points)
My Cost of Conversion went from an average of £15 up to £93 yesterday. Have anyone else experienced this, is this a glitch with Google?  
My Cost of Conversion went from an average of £15 up to £93 yesterday.

1 Answer

+2 votes
by (2.5k points)
A glitch. no i very, very much doubt it. its one day, shit happens.  
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by (2.5k points)
@lin74 so has your cpc increased or cvr dropped?  
by (970 points)
CpC same, CvR dropped
by (2.5k points)
Woah there. cpc is cost per click. cpa is cost per acquisition (conversion)
by (970 points)
Ah ok, conversion rate dropped to the floor, cpa through the roof
by (2.5k points)
So what could stopped people buying? have you added crappy keywords, investigate. have you changed your product? investigate. have you changed you website? investigate.  
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My Cost of Conversion went from an average of £15 to £93 yesterday.
asked Apr 15, 2020 by lin74 (970 points)
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