+5 votes
by (200 points)
Is automating your Google PPC campaigns a good or bad idea for a new e-commerce business? What are pros & cons?  
Is automating your Google PPC campaigns a good or bad idea for a new e-commerce business?

3 Answers

+5 votes
by (1.7k points)
 
Best answer
I think you can automate even more. I'm using 250+ Google Ads Scripts to get the most performance within an account
by (250 points)
@flood433 can you please share your scripts?  
by (3.5k points)
Pretty please!  
+5 votes
by (9.1k points)
You can automate 3 things: Bidding, Reporting, Insights. If you have budget then I would suggest to automate Bidding. You should definitely automate Reporting but the Insights and Business Decisions should be left to humans.  
+6 votes
by (340 points)
You may also think this way if you can set an account so it outperforms Automatic bidding, then you definitely should stick to manual setup.  
The Google AdWords Group is where you can always find questions, answers, advice, reviews & recommendations from other community members about successful search engine marketing (SEM) ads through Google AdWords.
...