Question

Are you using Cross-account conversion tracking? How does it affect your campaigns? Does it affect the Learning process? Does it affect automatic bidding strategies? :) It seems that I have some duplication of conversions on one webshop that has multiple GAds accounts advertising different funnels, and my Analytics and GT@gooseflesh6 agency suggest that I should switch to conversion tracking on MCC level. Thank you

Answer 1

Does it affect the learning process? When we have a MCC account, we can take advantage of remarketing on a large scale by sharing our remarketing lists across multiple sub-accounts. Google Ads makes this easy through a feature called continuous audience sharing, which we can find within our Google Ads MCC account.