Question

When switching from Manual Bid to Maximize Conversion, do you set Target CPA? If yes, what will be your basis on how much will you set as your target CPA?  

Answer 1

2x to 3x my ideal CPA. Gives Google room to breath

Comments

@chandachandal yes exact

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@chandachandal thanks. Will try that one.  

Answer 2

Only if you already have a clue of what your cpa is and i input a number slightly better and try to reach it, but google will make its own suggestions which often enough isnt a wow cpa

Answer 3

Thanks @tower, i will keep monitoring my campaign and adjust my target CPA

Answer 4

When you change to maximize conversions beware of your daily budget. Google will try to spend it all. Whenever I change to maximize conversions I drop the daily budge to the absolute minimum until the algo starts working.  

Comments

Thank you George.