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When switching from Manual Bid to Maximize...
When switching from Manual Bid to Maximize Conversion, do you set Target CPA?
+4
votes
asked
May 7, 2020
by
bee9108
(
380
points)
When switching from Manual Bid to Maximize Conversion, do you set Target CPA? If yes, what will be your basis on how much will you set as your target CPA?
target
manual
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4
Answers
+4
votes
answered
May 7, 2020
by
chandachandal
(
1.5k
points)
Best answer
2x to 3x my ideal CPA. Gives Google room to breath
commented
May 7, 2020
by
tower
(
2k
points)
@
chandachandal
yes exact
commented
May 7, 2020
by
bee9108
(
380
points)
@
chandachandal
thanks. Will try that one.
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+1
vote
answered
May 7, 2020
by
tower
(
2k
points)
Only if you already have a clue of what your cpa is and i input a number slightly better and try to reach it, but google will make its own suggestions which often enough isnt a wow cpa
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+2
votes
answered
May 7, 2020
by
bee9108
(
380
points)
Thanks @
tower,
i will keep monitoring my campaign and adjust my target CPA
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+3
votes
answered
May 7, 2020
by
overlie3737
(
9.1k
points)
When you change to maximize conversions beware of your daily budget. Google will try to spend it all. Whenever I change to maximize conversions I drop the daily budge to the absolute minimum until the algo starts working.
commented
May 7, 2020
by
bee9108
(
380
points)
Thank you George.
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