**Competitor Analysis** Is there a way of establishing a competitors CPC and SEO spend and top-ranking pages? I am working with a company that would like information on a competitor CPC and SEO spend, to help them rational a corresponding budget to help them raise capital. I have used SERPED . net and SEMrush SERPED gives decent answers about what pages are ranking for what keywords, but very little on what it took to get there in terms of spend. SEMRUSH offered some insights but the report on my subscription is limited and reluctant to upgrade to the next tier unless it offers some valuable insights? Any suggestions would be greatly appreciated?