I have a feeling that Neil Patel or Brian Deen kinda guys, who become the "well known" influencers in the industry, are technically weak as compared to many guys out there in SEO. As a matter of fact, I see many smart guys in this group who seem to talk more 'to the point' sense rather than fabricated blogposts that are good to look from those guys (Neil and Brian). Then how are they so popular if this is true and the other guys? Also, please correct me if my view of this is completely wrong. No offence to anyone.