+14 votes
by (530 points)
Is getting a backlink from someone's home page worth more than any other page? If so, by how much?  
Is getting a backlink from someone's home page worth more than any other page?

9 Answers

+6 votes
by (14.3k points)
 
Best answer
-34% in average
by (2.4k points)
@kingfisher13887 since the core update last week it's at -31. 8%
by (14.3k points)
@martin70 without a proper statistical sampling method, the error margin is significant
+6 votes
by (820 points)
The homepage is worse. Because that’s a promotional link. Whereas for SEO you need editorial links from blog articles for the best impact.  
by (2.2k points)
Well, I'd like getting a link from the Yahoo homepage - even if it is only for one day - hell loads of traffic ;-)
by (820 points)
Link from homepage for traffic Vs link from homepage for SEO benefits are two different things. Sure, if traffic is the goal then the homepage might be a good option.  
by (2.2k points)
@pericarditis there is no difference. A link that does not potentially drive traffic and only intents to rank you better is about gaming Google, which is against Google Webmaster guidelines, which makes it black hat. In a white hattish SEO world, your first thought about a link you don't organically but manually aquire should not be rankings but traffic!  
+10 votes
by (530 points)
@vanhouten44 - any thoughts on this?  
by (2.9k points)
Hey @combinative95, As others have said - relevance and "fit" is key here. If it's relevant, there is a possibility their page is the highest value on their site (but this is not always a given). Also, take into account which of your pages the link is too - again, relevancy is key. With respect to "fit" - it needs to fit in the flow of the page content and look as though it's genuinely intended to be there, not just stuffed in as a "niche edit link". Also, is the link in the main body, the nav, a sidebar, a popup or the footer? Ideally main body is going to give you the best as far as any credibility is concerned - footer, popup and nav much less so to varying degrees. Alternatively, it may well be the site offering the link has pages with higher volumes of relevant traffic for what you do/offer. Also - take a look at who links to them and where? does it look natural, or might they be in for a penalty soon if they've been doing some dodgy link building? Each case would differ based upon the site offering the link, and the destination page to which it is pointed.  
by (530 points)
@vanhouten44 thank you!  
+10 votes
by (420 points)
Homepage usually has most backlinks pointing to it dude so it passed more juice
+14 votes
by (1.8k points)
Logically yes but not necessarily.  
+5 votes
by (6.8k points)
In theory the homepage should the most powerfull but if it is off topic and there is an on topic page then it might be better.  
by (2.6k points)
@hadik28 agree
+10 votes
by (510 points)
If you need, i can help you?, let me know
+13 votes
by (880 points)
If you were purely looking at the logistics then yes, it would theoretically pass more authority as the homepage is at the top of any site structure. However looking at it from a relevancy and, more importantly, a user's perspective would it be a natural place for the link? Is it going to just be listed alone or within relevant copy? Would it be better suited to an internal page more relevant to the topic?  
by (530 points)
Great answer
+9 votes
by (4.1k points)
I’d rather get a link from an internal page on Wikipedia than from Wikipedia’s home page.  
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