Hey @
combinative95, As others have said - relevance and "fit" is key here. If it's relevant, there is a possibility their page is the highest value on their site (but this is not always a given). Also, take into account which of your pages the link is too - again, relevancy is key. With respect to "fit" - it needs to fit in the flow of the page content and look as though it's genuinely intended to be there, not just stuffed in as a "niche edit link". Also, is the link in the main body, the nav, a sidebar, a popup or the footer? Ideally main body is going to give you the best as far as any credibility is concerned - footer, popup and nav much less so to varying degrees. Alternatively, it may well be the site offering the link has pages with higher volumes of relevant traffic for what you do/offer. Also - take a look at who links to them and where? does it look natural, or might they be in for a penalty soon if they've been doing some dodgy link building? Each case would differ based upon the site offering the link, and the destination page to which it is pointed.