Hey all, I have a theory I wanted to check in with people on. This is ecommerce, by the way. I had a few TOF campaigns with high conversion rate (4-6% depending on the day) that seems to be going downhill over time as I scale up a couple different TOF campaigns with a low conversion rate (a little lower than 1%). Could those two things be related? Cost per conversion was relatively even when I started the low conversion rate campaigns because the clicks were so much cheaper, but now it seems like the conversion rate on everything else is dropping. Clicks on everything else are just as expensive, but it just feels like the quality has dropped off in the last couple of weeks as the low conversion rate campaign has been scaling.
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