Question

Hey guys!  Does optimising for Add To Carts or "upper funnel conversions" (other than purchases) work for you?Hey guys! Does optimising for Add To Carts or "upper funnel conversions" (other than purchases) work for you? - for achieving good overall ROAS. Or how do you make sure to achieve enough conversions to exit the learning phase without spending too much money ineffectively?  

Answer 1

For TOF, I use Video Views / Instant Experience opens as the main metric to drive brand familiarity. I'll then use VIew Content or Landing Page Views for MOF. Then I'll see catalog sales for bottom of funnel. Works very well for me this way.  

Comments

As a funnel, right? Hmm, might me interesting, thank you, I should try such a thing. But I still think that you will probably not get 50 purchases a week in one adset this way. And that the average ROAS probably will not be as high, but maybe I will just try and see.  

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@astronautics I have a client that used to go straight to purchases but wasn't hitting the 50 a week number across all of the audiences they wanted to hit. We moved to using View Content campaigns and reduced the audience sizes, and our ROI went from 0. 4 to 4. 8. Getting out of the 50 a week is very key IMO

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@appel and does it work also for getting good Google Analytics results? When you have multiple marketing funnels.  

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@astronautics yes

Answer 2

I have the same question

Answer 3

I usually wait until I have 100 ATC to switch to purchase. If you have great creatives, a well-targeted audience and nice ad angles, it shouldn't cost you a lot