Question

I'm trying to run ads for a mortgage professional in French speaking Canada. The ads keep on getting rejected. Facebook thinks that they're ads for dating services. We changed the copy multiple times, the picture too. We even created a new account. The ads still get rejected for that same reason. Anyone has a clue?  

Answer 1

Facebook also checks your targeting

Comments

There is nothing special about the targeting. At least nothing that would suggest dating or adult services.  

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@stereoisomer what about your landing page?  

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It's actually a lead form that only asks for name, phone number and email so the mortgage professional can call the prospects.  

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Care to share the link to the landing page? Or DM me

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It's a Facebook lead form. I'm not sure it can be shared.  

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Brokers can not use leadgen forms. It's breaches data policy.  

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@loretaloretta76 that's totally false! We do mortgage and real estate lead gen and our clients are in Montreal as well. Kossi, if you haven't already you need to toggle the "special ad category" in your campaign. You can't run finance ads or real estate ads without that toggle. You need to ensure that you have an appropriate privacy policy, terms of service linked to the form. If you've already done these things and your ad is still getting flagged incorrectly for dating, simply appeal it.  

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@cybernetics pretty confident that leadgen ads can not be used by brokers of any sort, where the data is being to a third party. I the the broker get a lead and then provide that lead data to a lending institution or bank. Just cause you do it does not mean it's allowed. From reading the policy, this further enforced by individual countries data policies.  

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@cybernetics Here’s the actual truth about Special Ad Categories: If you are not targeting the USA you do not need to identify as a Special Ad Category; that is reserved exclusively for companies in and out of the USA in the credit, real estate and employment verticals who are running ads IN the USA. Please help spread the truth. Thanks.  

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@loretaloretta76 that is literally the nature of mortgage lead gen. You need permission and that needs to be in your privacy policy. As a licensed broker, you NEED to share the lead infromatioj with the lender. But before you even do that, you still have to get forms signed by the lead. This is where your lead becomes a client and submits to having their information provided to a lender in return for a loan approval. That's literally the nature.  

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@postdate special ad categories apply to Canada as well, unless that rule changed in the last two months. No idea about anything outside the continent though, since we have never run special ads for anyone outside Canada or US AFTER the special ads category was implemented.  

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@postdate ah Peter! The policy was updated on the 24th of April. It does say US". Thanks for that!  

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@cybernetics, maybe you should ask your FB rep. Better still do the blueprint. Your privacy policy does not override FB policy. Maybe Canada is special, highly doubt but I could be wrong.  

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@cybernetics P. S just in case, there is a miscommunication. This policy applies to leadgen tool only. If your driving to a website or lander it's different.  

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@loretaloretta76 - I've been doing real estate and mortgage lead gen since 2016. The blueprint is hardly something I need to look at. Show me the policy you're looking at?  

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Who owns the lead ad data? Lead ad data is provided to Facebook by individuals with their permission to share the data with a specific advertiser. Facebook uses the lead ad data according to its Data Policy and the advertiser is permitted to use the data shared according to their own privacy policy and other relevant terms as disclosed in the ad. Source: .  
https://www.facebook.com/business/h...47190

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That clearly states that FB uses the data according to ITS policy and advertisers can use the data according to THEIR policy.  

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@cybernetics You may not sell Lead Advert Data under any circumstances, and you may not transfer Lead Advert Data except as explicitly provided in the next sentence. Subject to your privacy policy, these terms, any Offer Terms and your compliance with applicable laws, rules and regulations, Facebook is not restricting you from transferring Lead Advert Data with an Affiliate, franchisee or third party acting solely on your behalf to fulfil the purpose for which the Lead Advert Data was collected (as described to the user at the point of collection). In the event that you share Lead Advert Data with an Affiliate, franchisee or third party acting on your behalf, you do so solely at your own risk, and you will ensure that any such Affiliate, franchisee or third party complies with these terms and all applicable laws, rules and regulations. "Affiliate" means an entity which, directly or indirectly, owns or controls, is owned or is controlled by, or is under common ownership or control with you.  

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@loretaloretta76 this isn't selling.  

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You're literally saying what I am.  

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@cybernetics Transfering data to a third party acting on "your" behalf is fine. Selling data to a third party breaches terms. Seriously! Your a broker, you sell leads and data to third party companies. And you are not an affiliate meaning you are working and paid a commission by "one" provider. I am not being rude, I get your a mod, but bullishly saying information is false without being an expert and then arguing with someone is just immature. I even gave you an polite exit suggesting laws in Canada maybe are different. Using leadgen as a broker breaches FB policy for lead gen tools.  

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@loretaloretta76 I'm not bullying you man. I'm speaking from experience. You do you okay, bro?  

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P. S if you get caught FB will turn off lead gen tools. Most likely kill your ad account.  

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@cybernetics yep, cheers you do you as well.  

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@cybernetics does the broker provide the data collected from the lead for free?  

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@loretaloretta76 the broker doesn't sell the lead. The broker acts on behalf of its client and shares information with lenders to get an approval. A broker doesn't sell the lead to the bank. Of course the broker makes a "commission, " but it's not an affiliate, because it acts on behalf of its client, not a lender.  

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There are also marketing agencies that do lead gen for special categories and sell them to brokers. That's a different area of marketing and I'm not familiar with it. It's usually those lawyer leads, debt leads, etc. You put in your address and then the marketing agency flips it over to a broker in the client's area.  

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@cybernetics let's agree to disagree.  

Answer 2

If your location targeting doesn’t specifically exclude the USA, you’ll need to do that. Also in your location targeting you’ll need to select ‘people who live in this area’. If you are not targeting the USA you do not need to identify as a Special Ad Category; that is reserved exclusively for companies in and out of the USA in the credit, real estate and employment verticals who are running ads IN the USA.  

Answer 3

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