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Ok random question which pretty sure I know the...
Ok random question which pretty sure I know the answer to but .
+6
votes
asked
May 13, 2020
by
delano1800
(
210
points)
Ok random question which pretty sure I know the answer to but . Can you have a phrase match and brodmatch modifier in the same keyword? Example "keyword" +keyword
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4
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+2
votes
answered
May 13, 2020
by
penicillin
(
29.2k
points)
I would do that in 2 different ad groups
commented
May 13, 2020
by
delano1800
(
210
points)
@
penicillin
cheers for the reply. Sorry follow up question what's the benefit in having both phrase and modifier in the same keyword?
commented
May 13, 2020
by
penicillin
(
29.2k
points)
@
delano1800
I wouldn't. I would test the keyword as phrase or as BMM, and decide from the data which to use.
commented
May 13, 2020
by
delano1800
(
210
points)
@
penicillin
thanks for clarifying and I completely agree. An account I took on had this in the account and was just seeing if I was missing something. Thanks again.
commented
May 13, 2020
by
threshold1588
(
200
points)
I wouldn’t do any of the above. I would create 2 ad groups, 1 for exact match and 1 for BMM. Review high performing BMM keywords and add them to the exact match ad group while exact negative matching in the BMM ad group
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+5
votes
answered
May 13, 2020
by
tussle4
(
7.5k
points)
No you cant :(
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+3
votes
answered
May 13, 2020
by
eastern
(
9.4k
points)
Not that it matters any more. All the match types are lies. Everything is broad. You don’t even control the word order.
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+1
vote
answered
May 14, 2020
by
wolsky327
(
4.8k
points)
You can, but not with that syntax. It would go +keyword. keyword and people call it phrase match modifier.
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