Question

Ok random question which pretty sure I know the answer to but . Can you have a phrase match and brodmatch modifier in the same keyword? Example "keyword" +keyword

Answer 1

I would do that in 2 different ad groups

Comments

@penicillin cheers for the reply. Sorry follow up question what's the benefit in having both phrase and modifier in the same keyword?  

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@delano1800 I wouldn't. I would test the keyword as phrase or as BMM, and decide from the data which to use.  

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@penicillin thanks for clarifying and I completely agree. An account I took on had this in the account and was just seeing if I was missing something. Thanks again.  

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I wouldn’t do any of the above. I would create 2 ad groups, 1 for exact match and 1 for BMM. Review high performing BMM keywords and add them to the exact match ad group while exact negative matching in the BMM ad group

Answer 2

No you cant :(

Answer 3

Not that it matters any more. All the match types are lies. Everything is broad. You don’t even control the word order.  

Answer 4

You can, but not with that syntax. It would go +keyword. keyword and people call it phrase match modifier.