Question

I've noticed that 'headline 3' and 'description 2' are often ignored by Google ads. They replace headline 2 with my website address, and description 2 rarely gets shown. Any strategies to help these get shown more often? Other than the obvious, using good relevant keywords etc?  

Answer 1

Google shows them when it's machine learning thinks you are more likely to get a conversion. They should be written in way that it shouldn't matter if they are removed by Google. The website address is likely a location extension which is also shown when you are more likey to get a conversion.  

Comments

This is correct

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Thank you! Could you explain a bit more about the location extension please? When I look at my ad preview it shows my website name at headline 3. Could it look different to people who see my ad? Would Google substitute it for a place name instead of the website name? And if so, which location would they show, the main area of the ad? Thank you.  

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It’s not really a location extension. Sometimes Google will just show your website URL next to the headline

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Ok thank you.  

Answer 2

That first answer is entirely wrong. You’re only going to see headline 3 and description 2 of your top of page position is high enough when you show. Has nothing to do with machine learning.  

Comments

Interesting, thanks Tj.