Hey guys! Question about DSA campaign. I want to better structure/organise my campaign but my main concern is that the campaign will enter the learning process by adding new ad groups into campaign.

Question

Hey guys!  Question about DSA campaign.Hey guys! Question about DSA campaign.  I want to better structure/organise my campaign but my main concern is that the campaign will enter the learning process by adding new ad groups into campaign. What I mean by that is the most broad ad group (all pages dynamic ad target) does the most conversions at the moment. I noticed I can group some of the LP's that appear under the search terms report (for example dresses). Now, I want to add a new ad group 'dresses' due to better suited ad copy and target category dresses (or Url contains /dresses). As mentioned before I do not want to trigger the learning process again since it will most likely blow the performance. So the question: 1. Should I leave the campaign as it is? 2. Should I duplicate it, add an ad group with dynamic ad target I want and run both campaigns simultaneously to see which one performs best? ‍♀️  I guess this will probably raise my cpc and cost, right? If yes, I am not sure if adding new ad groups is really that much important  (i don't like messy campaigns - i'm a control freak, i know) Thank you guys, you are the best  

Answer 1

Campaigns themselves hold data so does the ad group, so keep top performing running pause all other and break out. Make sure you negate the old terms in the new ad group and vice versa.