Question

Target CPA campaign is acting strange. I have a $200/day budget setup but often don't spend more than $50. We will have days when I get 92 impressions and 1 click or days where we will get 300 impressions 15 clicks. Why is it not utilizing the entire budget and driving more traffic?  

Answer 1

How much data do you have? How many conversions monthly?  

Comments

7 months of data; 100+ conversions monthly

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@irradiation It might be enough data for CPA strategy. But if you don't get clicks, maybe go back to manual CPC for a while.  

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Manual CPC is the worst

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If you have that many conversions, you can easily recreate the average CPCs it takes to get consistent conversions. Also, depending on your niche, maybe it's actually slowing down or other factors outside of the algo. ?  

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Your CPA target might be too low.  

Answer 2

What is your T-CPA compared to cost/conv.? And have you set more limits on adgroups or KWs?  

Comments

They are actually around the same. They ad groups have the same CPA (campaign level)

Answer 3

What was your cpa for that campaign before you switched to target cpa and what is it set at now?  

Answer 4

What’s your impression share? You’ve probably hit the limit of how many searches there are.  

Comments

My impression share is 24. 24% (March)

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22. 58% (Feb)