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Anyone using audience targeting on Search?
Anyone using audience targeting on Search?
+7
votes
asked
May 4, 2020
by
discontent
(
1.7k
points)
Anyone using audience targeting on Search? For example in-market "business services" or "advertising and marketing services" in a lead campaign for a Website Agency.
campaign
audience
website
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6
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+3
votes
answered
May 4, 2020
by
estreat
(
13k
points)
Best answer
On ecommerce working perfectly, on black friday i add black friday audiences on all search campaigns, my conversions increase %30-%35
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+7
votes
answered
May 4, 2020
by
rage
(
1.1k
points)
If you running a "Search Ad" campaign this Audience Targetting generally dont work also it narrows down the search. These are effective in Display and Video ads to make sure your ad only shows to those Audience you set.
commented
May 4, 2020
by
discontent
(
1.7k
points)
@
rage
This is relatively new for Search. Google is running a beta test now to add B2B-target groups for Search.
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+3
votes
answered
May 4, 2020
by
carrington
(
430
points)
It works well for me when layering with highly relevant kw strings
commented
May 4, 2020
by
rosebud
(
11k
points)
Interesting. May be you can share more of your learnings here?
commented
May 4, 2020
by
carrington
(
430
points)
@
rosebud
just like a regular search campaign but you select an Inmarket audience that closely resembles your product. Example from above- select “advertising and marketing services” audience and target kw string +google +ads +services Or +business +consulting +services
commented
May 4, 2020
by
rosebud
(
11k
points)
@
carrington
Thanks. Sorry, I was unprecise. I know how to layer (other may not, so useful to explain it here) - what interests me is how that works for you, how the layering impacts the results.
commented
May 4, 2020
by
carrington
(
430
points)
@
rosebud
as @
gut114
says below. it focuses budget on google’s Inmarket audience instead of anyone searching for the terms. Sometimes it’s too small, sometimes it’s perfect.
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+2
votes
answered
May 4, 2020
by
gut114
(
1.2k
points)
Nice way to focus budgets if clients want to pull back spending.
commented
May 4, 2020
by
discontent
(
1.7k
points)
@
gut114
Exactly my thoughts!
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+4
votes
answered
May 4, 2020
by
height
(
690
points)
Works good for me on keywords that were bringing in people who are not personas. Much more qualified leads by adding audience targeting.
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+2
votes
answered
May 4, 2020
by
discontent
(
1.7k
points)
Do you guys use ‘Observation’ or ‘Targeting? And do you make specific campaign for this targeting or add the audiences to a regular campaign with bid adjustment for the audiences in Observation?
commented
May 4, 2020
by
gut114
(
1.2k
points)
@
discontent
All of the above. I have created campaigns before with board keywords but limited by remarketing audiences. I've also added lots of audiences to regular campaigns to for extra reporting, increasing bids and completely switching to targeting should we need to narrow spending on search that month.
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