+13 votes
by (310 points)
Hello guys, There are 3 competitors that target my brand name on google ads. Do I have creative way to prevent from them appeare in Search results?  
Hello guys, There are 3 competitors that target my brand name on google ads.

10 Answers

+7 votes
by (1.8k points)
Arson.  Other than that - no.  
+9 votes
by (570 points)
You can send a complaint to Google if you have registered trademark docs
by (3.3k points)
No. You can't. Targeting competitor by keyword is allowed. Only if they use your name in the Ad copy can you take action.  
by (820 points)
@yet55 right
by (570 points)
@yet55 yes, indeed, you can only ban the usage in ad text. You can also try to enlarge snippet to be more visible than your competitors, e. g. sitelinks or other ad extensions which are quite helpful.  
+10 votes
by (2.3k points)
Create better ads, better keyword combinations, better landing pages, and have a bigger budget. Outrank and outbid them. If they are using your brand name in their ads copy that would be a no no if you are trademarked. There you have a legal stand and could get them to stop using your name. If they are simply targeting your brand name as a keyword there is not a thing you can do about that as it is not illegal nor is it against Google's rules.  
0 votes
by (210 points)
Just set-up your own brand campaign? Will be super cheap CPC
+11 votes
by (440 points)
Unclear. are they using your brand name in their ads or are they targeting your brand name as a keyword, or both.  
by (310 points)
@heffron950 sec option - target my brand name as kewyord.  
by (1.1k points)
@garey You can't stop this.  
by (440 points)
Nothing you can do  
+13 votes
by (1.1k points)
Put a campaign live on their branded keywords. Wait a couple of days, and then contact them to make an agreement to don't advertise on eachother branded keywords.  
+8 votes
by (8.8k points)
-always- set up a branded campaign. To prevent things like this. But also to create a storefront for returning users and generate conversions that will feed the machine the right data.  
+9 votes
by (4.5k points)
As mentioned above, always have a brand campaign set up. Your cpc's will be super low. You can also create conquesting/competitor campaigns to bid on their brand as well and then make a deal with the competitors to not bid on each others brands. This sometimes works but if not, set your min bids on your brand campaign high enough so that the competitor will end up spending more money on your brand --- eventually, your brand will be too expensive for them to bid on and they will probably stop bidding on your terms
+11 votes
by (3.3k points)
*Always* having a branded campaign is a sleazy way for Ad managers to get, what appear to be, better conversion numbers for clients. *Sometimes* having a branded campaign, if the need is there, demonstrates better integrity.  
+6 votes
by (3.1k points)
SEO on your brand plus branded campaign it will hurt them bad -- their quality score will plummet and it will be very expensive for them to advertise on your keywords
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