Yes, addicted to carbs. I find, however, that once I'm on plan for awhile, the cravings decrease. I also realize that this is an expensive plan and that I'm throwing away money if I cheat. Yes, it's also mind over matter. Decide to do it and do it. Drink water when cravings hit, eat pickles, eat unlimited veggies, or give yourself a Mani/pedi, take up a hobby, read. You can do it if you want. Tell yourself you can and leave "can't" out of it. Good luck.