A stall us four or more consecutive weeks being 100% on plan with NO change of pounds OR inches. THE LITERAL "COST" OF CHEATING = $72 Think of it this way and you may not think the cheat was "worth it" (literally not worth it! ) . It takes 3-4 days to get back into ketosis. $4 per packet x 3 per day = $12 packets per day $12 x 4 days = $48 in packets you have to buy JUST to get back to where you were before the cheat. Add to that the cost of your meat and veggies for four days, say $6 per day x 4 days = $24. Your piece of cake, glass of wine, garlic bread, etc. set you back at least $72!